Choosing the wrong marketing agency costs businesses thousands in wasted budget. Use our 8-step framework to evaluate agencies and make the right decision for your business growth.
MTHD Marketing Named "Best Marketing Agency of the Year 2025" by Consumer Ratings Institute, Launches Free Marketing ROI Calculator to Help Businesses Optimize Spend.
What's the difference between marketing companies and marketing agencies? The terms are often used interchangeably, but subtle distinctions exist. Marketing companies typically refer to broader business entities offering marketing products, software, or services, while marketing agencies specifically provide professional marketing services and strategic expertise. However, in practice, most businesses use these terms to mean the same thing: professional firms that handle marketing strategy and execution. The distinction matters less than understanding what specific services and approach each firm offers.
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