A lot of people are worried, especially with the advent of AI, that marketing jobs & agencies will become obsolete.
Here’s why that won’t happen…
SHORT ANSWER. NO.
A.I. is actually poorly defined by so many people. There currently isn’t such a thing as AI.
Platforms like ChatGPT and Google’s Gemini are actually large language models (LLM’s).
This means they scan and digest human creativity in order to spit back relevant answers and suggestions.
They can’t create right now, they can only iterate.
GOOD NEWS FOR MARKETING
So for the short-term, this is good news for marketing & marketers professionally. Any AI tool can be used to trigger creativity or remind you of tactics that have long been forgotten.
Perhaps even steering you onto the most effective path.
HERE’S ANOTHER REASON WHY IT COULD FAIL
LLM’s like ChatGPT will be training themselves on answers that please you. So it’s more likely to deliver the same results to another marketing professional in future.
If everyone uses the same prompts, everyone will get the same results.
This means those relying on AI will actually be competing in a denser marketplace. As you’ll be using the same tactics as millions of others.
THE SOLUTION
You can use AI and LLM’s to help research your niche, or draft your offer – but the way you market your products needs to be unique.
Unique marketing stands out… And as soon as it becomes a trend, you’ll lose people’s attention.
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