I bet your business is wasting effort, time and money on at least one redundant or outdated practice.
Now, what does that statement have to do with a gratuitous pork pic?
Let me tell you a story I once heard.
A woman baked a ham every year from Christmas. She would always cut off the last couple of inches from the smallest end of the ham. She did this for 20 years until one day her daughter asked her, “Mom, why do you cut off the end of the ham?”
She replied, “because it’s the end of the ham. You cut it off.”
“But why? Is it no good?”
“It’s fine, but…it’s the end of the ham. You cut it off.”
Later that night, she calls her own mother who taught her to make the ham and asks the same question her self.
“Mom, why do you cut off the end of the ham?”
“I don’t know why you do it. But the ham we used to get was always 12 inches long and we only had a 10 inch roasting tray.”
The woman’s tray was plenty big enough for her hams, and over the years she had thrown away massive amounts of perfectly delicious meat by not looking at her choices objectively and following and outdated practicality that had become illogical tradition.
Sound the metaphor alarm.
The ham is your business.
Make sure everything you do for your business is serving your current needs, and not a hang over from fixing some past issue. Step back and look at your choices and practices, and really question whether the systems you use, the adverts you run, the branding, the website, the marketing are really serving your business today, rather than your business of 2,5,10 years ago.
Get yourself a full serving of hot, delicious ham (or roast yams as a healthy vegan alternative).
