Studio 52

Product development, video & Kickstarter campaign

When Studio52 approached MTHD Marketing, they had a clear goal: drive massive sales with minimal resources. What they didn’t have was a strategy that could deliver results at the scale they needed. That’s where MTHD came in.

With just a 4-person crew, we pulled off what seemed impossible: a campaign that generated $485,000+ in revenue within 21 days—all on a bootstrapped budget.

$485,000+ in 21 days with a 4-person crew

How we did it

At MTHD, we don’t just launch campaigns—we build strategies that deliver. Here’s what went into this powerhouse project:

Strategy Creation: We started with a razor-sharp plan tailored to Studio52’s goals, audience, and timeline.
Captivating Copy: Every word, from ads to emails, was designed to grab attention and convert.
Video Production: With our lean team, we wrote, directed, filmed, and edited video content that resonated deeply with Studio52’s audience.
Packaging Design: Every detail of the product’s visual identity was crafted to stand out and drive desire.
Ad Campaigns: We created ad creatives so compelling they practically sold themselves.
Execution Without Waste: No unnecessary expenses, no wasted time—just pure, results-driven action.

We drove demand and hype with invite only events hosted across New York London Youtube Live

How did we do it

At MTHD, we don’t just launch campaigns—we build strategies that deliver. Here’s what went into this powerhouse project:

Designing and producing the product

We started by working closely with Studio52 to design and produce a premium product that would captivate their audience. From concept to execution:

Book Design: Every page was thoughtfully laid out, combining stunning visuals and engaging content to create a product that felt both premium and practical.
Collaborating with Manufacturers: We liaised directly with manufacturing partners to ensure top-notch quality for every unit. Tight timelines and budgets didn’t faze us—every detail, from material choices to packaging, was aligned with the brand’s vision and target audience.
Packaging That Pops: Beyond just the product, we designed packaging that made customers feel like they were unwrapping something truly special, elevating the overall experience and driving word-of-mouth buzz.

Results that speak for themselves

$485,000+ in Revenue: All achieved within just 21 days.

Exceptional ROI: With a streamlined budget and strategic execution, Studio52 saw unparalleled returns.

Raised in 21 days on Kickstarter

$ 0

Crafting the Kickstarter campaign

The Kickstarter campaign was where the magic really came together. A great product needs a great pitch, and we knew how to deliver:

The Offer: We perfected the campaign’s offer to ensure it was irresistible. The right tiers, pricing, and exclusive bonuses created a sense of urgency and value.
Sales Funnel Design: We developed a seamless sales funnel to capture leads, guide them through the process, and convert them into backers.
Page Narrative: Every element of the Kickstarter page was carefully curated to tell a story—one that sparked interest, built trust, and inspired action. The perfect blend of copy, visuals, and flow ensured visitors stayed engaged from start to finish.
Motion Graphics and Visuals: Dynamic motion graphics and high-quality visuals were used to highlight key features of the product and keep backers hooked. These weren’t just eye candy—they were strategically designed to reinforce the product’s value and drive conversions.

Ben Earl, CEO of Studio52, captured the impact best:

“Their CEO called me up and said, ‘Nobody can put $100,000 in your pocket quicker than me.’ Not only did they deliver on their promise, but they exceeded that amount considerably.”