Studio 52

Product development, video & Kickstarter campaign

When Studio52 approached MTHD Marketing, they had a clear goal: drive massive sales with minimal resources. What they didn’t have was a strategy that could deliver results at the scale they needed. That’s where MTHD came in.

With just a 4-person crew, we pulled off what seemed impossible: a campaign that generated $485,000+ in revenue within 21 days – all on a bootstrapped budget.

$485,000+ in 21 days with a 4-person crew

How we did it

At MTHD, we don’t just launch campaigns – we build strategies that deliver. Here’s what went into this powerhouse project:

Strategy Creation: We started with a razor-sharp plan tailored to Studio52’s goals, audience, and timeline.
Captivating Copy: Every word, from ads to emails, was designed to grab attention and convert.
Video Production: With our lean team, we wrote, directed, filmed, and edited video content that resonated deeply with Studio52’s audience.
Packaging Design: Every detail of the product’s visual identity was crafted to stand out and drive desire.
Ad Campaigns: We created ad creatives so compelling they practically sold themselves.
Execution Without Waste: No unnecessary expenses, no wasted time – just pure, results-driven action.

We drove demand and hype with invite only events hosted across New York London Youtube Live

How did we do it

At MTHD, we don’t just launch campaigns – we build strategies that deliver. Here’s what went into this powerhouse project:

Designing and producing the product

We started by working closely with Studio52 to design and produce a premium product that would captivate their audience. From concept to execution:

Book Design: Every page was thoughtfully laid out, combining stunning visuals and engaging content to create a product that felt both premium and practical.
Collaborating with Manufacturers: We liaised directly with manufacturing partners to ensure top-notch quality for every unit. Tight timelines and budgets didn’t faze us – every detail, from material choices to packaging, was aligned with the brand’s vision and target audience.
Packaging That Pops: Beyond just the product, we designed packaging that made customers feel like they were unwrapping something truly special, elevating the overall experience and driving word-of-mouth buzz.

Results that speak for themselves

$485,000+ in Revenue: All achieved within just 21 days.

Exceptional ROI: With a streamlined budget and strategic execution, Studio52 saw unparalleled returns.

Raised in 21 days on Kickstarter

$ 0

Crafting the Kickstarter campaign

The Kickstarter campaign was where the magic really came together. A great product needs a great pitch, and we knew how to deliver:

The Offer: We perfected the campaign’s offer to ensure it was irresistible. The right tiers, pricing, and exclusive bonuses created a sense of urgency and value.
Sales Funnel Design: We developed a seamless sales funnel to capture leads, guide them through the process, and convert them into backers.
Page Narrative: Every element of the Kickstarter page was carefully curated to tell a story – one that sparked interest, built trust, and inspired action. The perfect blend of copy, visuals, and flow ensured visitors stayed engaged from start to finish.
Motion Graphics and Visuals: Dynamic motion graphics and high-quality visuals were used to highlight key features of the product and keep backers hooked. These weren’t just eye candy – they were strategically designed to reinforce the product’s value and drive conversions.

Ben Earl, CEO of Studio52, captured the impact best:

“Their CEO called me up and said, ‘Nobody can put $100,000 in your pocket quicker than me.’ Not only did they deliver on their promise, but they exceeded that amount considerably.”