Morning Town Coffee
Melbourne Coffee Roastery
Melbourne is world famous for it’s coffee culture, so when we developed a branding package and product line design for the Aussie roastery, with so much local competition, we knew we had to think outside the box.
Brewed to perfection
Part of the initial scope was to create a brand that both fit into the vibrant coffee scene, yet stood apart from it. After our in depth marketing research and assessing Morning Town’s offering, we selected our direction.
A marraige of clean, youth focus lettering and roughly textured minalistic illustrations created a strong aesthetic voice for the brand, speaking to active, millenial and gen Z buyer base by expressing individuality, quality, vibrancy and authenticity.
Morning town loved it and so do we.
Important any to successful branding is verstitilty.
The Morning Town Coffee Roastery logo would need to work seamlessly across digital and print. It would have to be easily recognised and repurposed In all extremes. From favicon to packaging graphic, coffee cup sleaves to digital menu boards.
Consistency means quality
